PTW Rebrands as Side for PC Games Insider

The gaming services firm previously known as PTW has now rebranded to Side, bringing their diverse brands—5518 Studios, Ghostpunch Games, PTW, and Side—together under one unified name. PTW has been in existence since 1994, but now, Side embodies the collective strength and vision of the entire organization.

Expressing her enthusiasm, CEO Deborah Kirkham shared, “We’ve long operated as a cohesive team with a unified vision, and I’m thrilled that all of our employees now stand united under this new banner.” She emphasized that the rebrand reflects their dedication to offering innovative and customized solutions that propel their partners’ global successes.

Adding to this sentiment, Side’s Chief Revenue Officer, Kaley Hurst, remarked, “Our company DNA has always been about putting our clients first, standing alongside them in their gaming endeavors. This rebranding marks the culmination of years of both organic and strategic growth, highlighting our belief that we are more powerful and aligned both in brand and values when we stand together.”