Sure thing, diving right in—so, Electronic Arts, those big gaming folks, are apparently itching to toss Apex Legends onto the big screen… or maybe the small one? Who knows, TV seems pretty interested too. Anyway, Laura Miele, who runs the EA show — you know, the entertainment bit — was chatting with Variety and dropped a nugget about bringing Apex to life outside the joystick and screen arena.
The gist? Players are missing all this juicy backstory. There’s like, this whole secret stash of legends wandering around their universe, apparently just waiting to be animated or, I dunno, scripted? Miele seemed stoked about letting these characters break free from pixel land to mingle with the real world. OK, maybe not too real—linear media and partnerships, she said. Sounds fancy.
So, EA isn’t just sitting pretty with this idea, they’re actively poking at it. Remember The Sims? Yeah, they’re already cooking up a movie there with Amazon’s MGM, and with some extra Margot Robbie magic from her LuckyChap pals. Seems like there’s more than just pixelated furniture rearranging in its future. Crossing over the movie and the game, that’s the vibe.
Miele’s pretty jazzed about this era we’re in. She’s buzzing about tech and innovation, and the whole co-creating content thing where fans get double the fun—movies and games feeding off each other, like some sort of entertainment loop-de-loop. And when they toss ideas around about movies or other cool stuff, you can practically see the wheels spinning. Opportunities ripe for plucking, she says. Feels like they’re halfway to planting a flag in movie-land.
And there it is—ramble complete.
