Will Ferrell Returns as Mr. Monopoly in a Nostalgic 90s Sitcom-Inspired Monopoly Go Ad

Sure, let’s dive into this—it’s a weird mix of nostalgia and pop culture chaos. So there’s this new ad for Monopoly Go, and they’re going full-on retro sitcom—think family drama over who gets Boardwalk. Yeah, those days.

Okay, so the campaign’s titled The Dice Life. Not life-changing, but catchy, right? They’ve got Will Ferrell as Mr. Monopoly. Can’t picture anyone else doing it—he’s just… perfect for it, somehow? Anyway.

And the agency behind this—Omelet. No idea why they chose such a breakfast-y name, but whatever works. They teamed up with Scopely, who make Monopoly Go. It’s like a love letter to the 90s. You know, with those cheesy original theme songs and overly dramatic eyebrow-raising moments.

Jake Johnson’s in it. Yeah, the guy from New Girl. Love him or hate him, he’s there. Plus Sunita Mani from Glow pops in too. It’s like a mini TV reunion—except way shorter and no laugh track. I think?

Oh, right, Monopoly Go’s having a bit of a moment this summer—it’s all very busy. They’ve rolled out a Marvel tie-in with The Fantastic Four. Launches July 13, apparently. Brings in a bunch of Marvel stuff—characters, locations. You name it. Maybe they’re hoping it’ll make the game more… what’s the word… epic? Or just more like a comic book.

Plus, there’s more—mini-games, events, collectibles. You get the picture. And yeah, they’re hinting at this next big Treasures Event. Whatever that is. People seem to love these, and the last one was back in June. Seems everyone’s waiting on bated breath. Or, like, checking Twitter every five seconds.

Catch up on the free Monopoly Go Dice Links if you’re into that kind of thing. For July. Because, you know, nothing says summer fun quite like virtual dice, apparently.